Elicitation of salient brand emotions in Western and East Asian markets: The role of elicitation context

Type/no International Journal of Market Research (2019)

Author Alexander Jakubanecs, Magne Supphellen, Alexander Fedorikhin, Hege Mathea Haugen and Njål Sivertstøl

DOI https://doi.org/10.1177/1470785319838419