Developing brand emotions across cultures: Effects of self-construal and context

Type/no Journal of Consumer Marketing, 36(4), 472-483 (2019)

Author Aleksander Jakubanecs, Magne Supphellen, Hege Mathea Haugen and Njål Sivertstøl

DOI https://doi.org/10.1108/JCM-04-2017-2165