Competition in the Bergen taxi market. Model simulations

By building up simulation models using WEBGPSS language, this report provides an investigation on the taxi business in Bergen, Norway, in the perspective of a large market participant, Norgestaxi. The author gives suggestions for Norgestaxi to improve its operation based on the simulation results. The suggestions are given from six aspects, including: (1) the optimal size of taxi fleet; (2) the impacts of improved recognition and market share; (3) the impact of assigning a separated airport division; (4) an investigation of hypothetical scale of market participants; (5) the impact of more fixed contract customers; (6) the impact of market growth.