The Double Challenge of AFF

This paper explores the present status and future options of a Norwegian management consultancy company, AFF, with respect to serving Norwegian multinational enterprises (MNEs). The case of AFF is also employed to illustrate challenges and options facing similar consultancy firms. We argue that AFF and domestic management consultancies aiming to serve contemporary MNEs are confronted by two main challenges. The first is to respond to the evolution of its clients into MNEs that are dependent on effective knowledge sharing across their international operations. The second, related challenge is that contemporary organizations are demanding a new wave of consultancy services focusing management of boundary spanning processes. The paper argues that the development of dynamic capabilities is essential both for AFF and for consultancies facing similar challenges.