Identity expression in the adoption of mobile services: The case of multimedia messaging services

This working paper is part of a research project funded by the Research Council of Norway, Telenor, Den Norske Bank, A-Pressen, Ericsson and EasyPark at SNF. The main purpose of the project is to provide evaluation frameworks that may be used by service providers to understand the behavioral requirements of end-users adopting mobile and channel integrating services. As part of this initiative, surveys studying the adoption of general mobile commerce services, text messaging services, mobile payment services, mobile parking services, mobile gaming services and mobile contact services have been conducted. This paper presents the results of a study of multimedia messaging services. The paper is mainly written by Professor Per E. Pedersen, but contributions from Associate Professors Herbjørn Nysveen and Helge Thorbjørnsen have also been integrated. Nysveen has also participated in the planning, organization and practical conduct of the study.