Innovasjon, strategi og markedsføring

The research program covers a wide array of research topics related to digitalization, service innovation, strategy, marketing, organization and leadership. A key component in many of the research projects in the program is how technology and digitalization trigger fundamental changes across industries and markets. The program aims at helping companies and organizations develop new business models, adapting to a digital world, and increasing the impact of customer-oriented innovations. 
The most important research projects in the program are currently:

Focus in the research program:

  • Digital innovation and sustainable growth
  • Flexible organizations
  • Organizational capacity for radical change and innovation
  • Managing public sector challenges
  • Marketing and Brand Management
  • Business Model Innovations
  • Strategy in Digital Ecosystems
  • Adoption of new technologies
  • Innovations in travelling and tourism
  • Country of Origin effects and International Marketing

Program Director: Professor Helge Thorbjørnsen

Phone: +47 55 95 95 35

Academic staff:

  • Senior Researcher Per Heum, SNF
  • Senior Researcher Torstein Nesheim, SNF
  • Researcher Synnøve Nesse, SNF
  • PhD Candidate Christer Andre Flatøy, SNF
  • PhD Candidate Thora Lou Haavik, SNF
  • PhD Candidate Silje Rydland Skaar, SNF
  • PhD Candidate Julie Salthella Ågnes, SNF
  • Professor Paul Gooderham, NHH/SNF
  • Professor Sven A. Haugland, NHH/SNF
  • Professor Leif Egil Hem, NHH/SNF
  • Professor Lasse Lien, NHH/SNF
  • Professor Christine B. Meyer, NHH/SNF
  • Professor Herbjørn Nysveen, NHH/SNF
  • Professor Karen Modesta Olsen, NHH/SNF
  • Programme Director Monica Rydland, NHH Executive/SNF
  • Associate Professor Tina Saebi, NHH/SNF
  • Associate Professor Alexander Madsen Sandvik, NHH/SNF
  • Professor Vidar Schei, NHH/SNF
  • Professor Inger Stensaker, NHH/SNF
  • Professor Magne Supphellen, NHH/SNF
  • Vice Rector for Innovation and Development Therese Sverdrup, NHH/SNF
  • Professor Helge Thorbjørnsen, NHH/SNF
  • Professor Nina M. Iversen, Handelshøyskolen BI/SNF
  • Associate Professor Alexander Jakubanecs, Høgskolen på Vestlandet/SNF
  • Professor Per Egil Pedersen, Universitetet i Sør-Øst Norge/NHH